“If you choose to sail upon the seas of [ecommerce], build your [ecommerce website] as you would your boat, with the strength to sail safely through any storm.”
– J. Safra Sarasin (sort of)
Once upon a time, some shipwrights came together and said, “we’ve had enough of these old ships. Let’s make the best ship ever– it’ll be really sturdy, and really fast, and it’ll carry an unlimited number of passengers–and let’s make the ship standardized and configurable, so if someone wants to change out boards on the ship or put in new parts, they don’t need to muck around in the bowels of the ship.” Because these guys have seen lots of other ship designs that have different issues and inefficiencies and they have the solution to all the problems other ships have.